Hoop City Loves,
Question for all of you hoop business owners or product makers out there: Do you believe you have competition inside the community? Does it make you feel icky, angry or ripped off? How do you handle feelings like that when/if they arise?
It's been a long, windy road for me and this topic. In 2007 when I first co-created the lightweight firehoop with cable spines, I stumbled upon a viable business that grew and grew and eventually became my main income source and passion. As time passed, more manufacturers popped up created similar styles and elements... Now of course there are many companies out there touting 'high performance, lightweight' firehoops, 'original designs' and blah blah blah. There was a time when this certainly got under my skin.
That time has passed. When we came together in the preliminary conversations with Hoop Drum about merging to create a better, more customer-based company that SERVED the community, I felt like I had come home. We outlined a set of values that felt good in my heart - values that I could really stand behind: http://www.synergyfirehoops.com/pages/about-us
And this doesn't just apply to products. Have you encountered difficult emotions when/if you feel your dance style, your tricks, your character are immitated? I hear about these things all the time. I'm sure you do too.
The following article is written by my dad. He's a brilliant small business coach/motivational speaker in Colorado, and as soon as this one hit the press I thought it'd be nice to share here. Maybe it will help us all realize or more deeply understand that the game is about following your heart, serving others, and fully expressing YOUR OWN SELF, however that may look or be interpreted. There is a better way to move.
I've copied it here, but if you'd like to read it on his blog site or other great articles on business thinking, they can be found here: http://chuckblakeman.com/2010/12/texts/your-competition-isnt
________
Your Competition, Isn't.
Scarcity thinking will keep you poor.
I’ve sold millions in big contracts and small and never once thought about “competition.” It’s NEVER a factor. I don’t think I have any. I don’t believe you do, either. If you think you do, you’re probably not thinking straight.
Big business loves to teach us to do “SWOT” analyses" where the “T” is for “Threats”, those evil competitors who are going to swoop in and steal our clients any day. The only threats you should ever be worried about come from within your own company and your own head.
The problem is bad thinking and bad strategies on your part. Some examples:
You either live in a world of abundance or a world of scarcity, and whichever one you choose affects everything you do.
This isn’t woo-woo crap. This is hard-core success thinking. If you live in a zero sum world then there’s only so much to go around, and you better get yours before the next guy gets his. If you live in a world of abundance you figure out how to help other people be successful so that you can be, too. I do a weekly lunch with 50-60 business owners and regularly have “competition” there who “steal” potential clients. I’m glad they find clients there. I do, too. Everyone says it’s the best weekly lunch environment they’ve ever been around, because it’s based on living in a world of abundance.
People who focus on trying to figure out what makes their competition successful don’t have enough good ideas of their own.
We don’t have time to figure out what others are doing – we’re too busy trying to breathe life into our own ideas. Focus on getting better, not on your competition.
Focus on your client’s needs, not your competition’s products.
I expend a lot of energy figuring out what my clients need (which isn’t necessarily what they always want right away). If you do that, you won’t have time to focus on what other providers are doing.
You’re a terrible guesser, anyway.
I’ve seen companies dissect the products, services or marketing of other companies, then mimic it, only to find out they were mimicking the worst part of what the others were doing. You thought it was what made them successful and so did they. They’re thanking you for helping them see it clearly while you go out of business.
The two last words of a dying company are “Me, Too.”
The best way to ensure you are irrelevant is to mimic other people’s successes rather than creating your own. That strategy is fundamental to a world of scarcity, but worse yet it shows a complete lack of originality, passion, cause, mission, or joy in what you do. And it means you’re only in it for the money and people who try to make money make a lot less than people who birth something the world can use.
If someone “beats” you, they simply have something the customer needs that you don’t.
Rejoice for the customer. If you also have things other customers will want, you’ll attract those relationships and the other guy won’t. When you try to be all things to all men you become nothing to anyone (a wandering generality vs. a meaningful specific – Ziz Zigler).
If you have something meaningful to offer, you will get customers. If you don’t you won’t. Blaming “competitors” for “losing” contracts is nonsense. Just get better in a few things and go deeper, not wider. If you’re not losing a lot of opportunities, you’re too wide and likely are delivering on the edge of mediocrity. Not a great long term strategy.
The bottom line
Get the idea of competition out of your head and focus on being the best at whatever great idea you’ve birthed. And while you’re at it, try to figure out how to make the other guy successful, too. You’ll make a lot more money and have a lot more fun.
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Permalink Reply by luluperuse on December 17, 2010 at 10:43am Thank-you for sharing that! It applies not only to my hooping, but to the new business I'm starting up, as well.
Sometimes I feel threatened because I think my "competition" is better than me... is that a good thing, to be pushed a little to try harder?
I'm not generally a competitive person. I get competetive when a person is getting competitive with me first, and then I am like, "Oh yeah?!" But mainly I challenge myself with the vision of where I want to be.
Also, what if you are from a small town and there is already a hoop instructor, and you want to respect them and what they do, but you also wouldn't mind teaching as well? Should you not teach out of respect for them, or do what will bring you joy? Not even that I want to teach, but I would love to bring hooping to the community through jams and things, but feel like I am stepping on this person's toes.
Tell the instructor what you mean to do. That way you wont feel like you're sneaking it. I would even go so far as to ask if you could post flyers about the jam in their studio. Why not? Both of you will benefit from it as far doing what you love goes.
I sold a woman a hoop once and she told me that she had been wanting to try it out but was just looking for the right person to buy a hoop and learn from. Different strokes for different folks. Maybe you could bring people into hooping that the other instructor couldn't. It makes no difference why.
Permalink Reply by Barbra of HoopPretty.com on December 17, 2010 at 11:59am Very powerful article, Shakti! Your dad is a wise guy. ;) I'm following his blog + tweets now.
We all have something unique to offer and this is a great reminder of that. Comparison is a killer.
This is such a relevant topic, Shakti. It's certainly a part of one's journey in small business, at some point in time.
I tried taking imitation as flattery at first. But what finally squashed the icky feelings for me was realizing how much I owed my "competitors" for my own success. I traded in irritation for gratitude ... realizing that other companies were helping me to remember to push myself, continue innovating, and never stop creating!
Permalink Reply by Neon Emu on January 26, 2011 at 12:10pm
Permalink Reply by Danielle Lee on December 17, 2010 at 9:57pm I definitely agree in the atmosphere of abundance! It has totally worked in Madison. It used to just be me teaching hooping and selling hoops, but now there are a total of four instructors! I've made a point to talk with each of them about what has worked for me and where I think things have been successful, and to help promote them (although we are all independent).The collaboration has been awesome: we each are different people so we each have our own niche.
I think it's really cool too because the more that hooping is accessible to the general public, the more people want to hoop! My classes have continued to sell out, and I think it's because of the atmosphere of openness and abundance. Plus, each of my "competitors" has remained a great friend within the hoop and we can continue to learn through cross pollination.
I like the parallel with yoga studios: there are a ton of them around. Let's do the same with hooping!
Permalink Reply by Maria/HoopME! on December 17, 2010 at 11:02pm I love what Danielle said. I've often thought that hooping should be similar to yoga....there are so many avenues to take it! I hope that's not oversimplifying either practice to say that.
This is timely for me, because I recently had a hoop instructor tell me that I should definitely fear competition. I reject that thinking.
I could probably be seen as an interloper where hooping is concerned. I have only been hooping since June. On a complete whim I tried a small beginner class and suddenly found I had my hands full with a business. I didn't do much in terms of advertising and promoting except share my love and enthusiasm for hooping. There are very few hoop instructors in my area, and people are interested and enthused by what hooping is all about. I don't sell myself as a professional, I have too far to go. I'm a beginner who can facilitate others journey by sharing what I've learned thus far. North and South an hour and a half from where I live are a number of very excellent hoop instructors who have been at it far longer than I. I've always been very straight forward with fellow hoopers when I pick their brains. I ask for advice, I know I need it. If I like an idea I ask if I could use it or incorporate it with what I'm doing. In terms of the other few hoop instructors who are around me, I think we can and should work together wonderfully! We all teach differently, appeal to different types of people, all at different levels, there is room for all. If a hoop instructor with experience and business savvy moved into my area tomorrow, I would be the first at his/her door, asking questions, wanting to learn from. Not to compete, but to better my personal practice.
I have and will continue to recommend other hoop instructors, and other local hoop makers to my own students. I had a gentlemen tell me that it was crazy to do that, and it was no way to run a business. I told him I wasn't going to let money win over ethics. That doesn't work in the long run. Building community is more important. Our businesses will thrive and grow if we support each other, encourage each other, and yes, boost each others business here and there when appropriate.
I love the point someone made when they said this is like the art community. There is competition in the art community, but there is also support. Healthy competition is one thing, unsupportive is another.
Great post and great food for thought!

This is a great thread.
You echo alot of the same sentiments or scenarios that I'm in as well.
I found hooping by accident about a year ago, and had wanted to try it. In treatment for obesity (yes, I was a very, very large person and fighting for my life...) I found that this might be an activity that I could do. I couldn't find much information so started with looking at things online. I had hoped to find a hoops somewhere and wouldn't you know it...I couldn't get one locally (that I knew of) or missed some opportunities.
This worked out well anyways, because my husband ended up building me a series of hoops..try and try again...I needed a whopping 56" hoop to actually be able to keep it up and move with it. My friends started noticing my improved health and asked what I was doing and I told them. I started feeling like maybe I COULD actually take a class somewhere, with other people!, but it was still embarrassing as I was quite large, had a bad hip, other health issues and couldn't hoop for very long (and geez! the size of my hoop! LOL). (it wouldn't fit in my car). I had made enquiries about joining some classes that other friends had found on my behalf, but totally backed out. for all of the reasons I mentioned before.
So fast forward to the summer, me just hooping at home and my friends REALLY wanted a small backyard hoop gathering. That's how we started...just a few plus sized ladies...hooping in the sun in the backyard.
WHen snow started to fly they URGED me to consider renting space and teaching a small class and showing them what I'd been learning via youtube and a beginner class of SaFires. So I contemplated thru the fall, and yes with my friends holding me up and feeling good about my health changes...I jumped right in. Just like you! Funny how life has plans for us sometimes...
I taught my first class at the end of November 2010. It's weird, I'm very shy, this is out my league, but I'm doing it because other people, plus-sized, struggling with health can benefit. I benefit from the activity. I also ADORE the people I'm meeting. It's changed my life.
By accident or the universe's greater plans....because anyone who KNOWS me knows that I'm shy. Think of the chubby kid hiding in gym class...that was always me! But oh my stars, I'm having the time of my life now thanks to friends, family and supportive and inspiring people. So thank you to anyone in this hoop community who has ever leant me a kind ear and word of encouragment! You all are awesome!
Thanks for your response, it touched my heart in many ways. Your thoughtful view, your considerations on both sides of the fence. It's too easy to be misunderstood and everyone needs support at some time. Here's to lifting each other up and hooping for the greater good!
Permalink Reply by Whitney Renee on December 30, 2010 at 3:46pm
Permalink Reply by Harlow [Hulacination Hoops] on January 26, 2011 at 11:34am
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