This is a post I've been mulling over for a few weeks now, and then this discussion popped up today in Sunshine Design's journal (which she's ok'd me to post the link to here):

http://www.hoopcity.ca/profiles/blogs/a-sellers-cry-for-help-mixed

As a person who makes my living teaching, performing, and selling hoops - I am definitely feeling the pressure of hoop sellers coming into the market and selling hoops at prices that I simply can't compete with and still expect to run a viable business. When you consider the cost of materials alone - tubing, connectors, specialty tapes - some of the prices I am seeing out there in my local market have me wondering how these sellers can possibly be covering those costs alone, never mind paying themselves for the time incurred in actually MAKING the hoop.

I received an email earlier this week from an individual asking questions about my hoops, and one of the things he said to me was quite blunt - "What makes your hoops so special? The PRICE?" Having dirty cheap hoops on the market devalues the consumer's perception of what a well-crafted adult hoop is actually worth. I could spend my time explaining to folks such as this guy that I'm paying for tubing, tape, connectors, and then paying myself a pretty puny wage for the assembly and workmanship involved, but it's a fairly obvious waste of time when he's most likely going to buy the cheaper hoop anyways.

And I know that my prices aren't the highest in the area either. I can think of at least one very well-established hoop crafter who sells the best hoops I have ever laid eyes on - her hoops are significantly more in price but they are, in my opinion, worth every penny in craftsmanship alone. Hers was one of the first hoops I ever bought, and I spent hours trying to find a seam anywhere on her tape job and I could not find it. The workmanship is amazing.

Reposting part of my response to SD's journal entry:

What I wish is that low-low-price sellers would consider the ramifications of their pricing strategies. I wish that more thought would go into the overall impact they're having on hoop crafting as a small business "industry".

Thoughts? What's considered a fair price for a hoop in your area? For a hoop purchased directly from a seller? For a hoop purchased from a seller on Etsy?

And - what about craftsmanship? Is anybody seeing an increase in poorly made or sloppily taped hoops out there? If someone is paying 15 bucks for a hoop, what kind of hoop are they getting for that price?

Tags: business, community, crafting, hoop, making, selling

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i agrizzle with shekinah. there is no comparison between a $15 vinyl tape hoop and a $30 beautiful hoop, or a $60 beautiful hoop. I own an herb store called the Sacred Journey in Lawrence, KS and we have a local hoop troupe called the Hoop Mamas. Ali, the owner, sells her hoops through my store. I suggest to all my local artisans of crafts, hoops, clothes and hoop costumes to offer their wares at various price points for all people. I find as a retailer that works best for turnover and making money.
So after selling hoops at $25, $35, $45 and higher, twins, minis, and collapsibles I went to ally and asked her what her amount earned is on each hoop. She explained it all to me and I realized how little the profit is. But then we talked about new hoopers and our desire to get more people into the circle and that a $25 investment can seem like alot when you don't know anything about the culture yet. So she thought offering vinyl hoops at $15 each was a reasonable course of action. Both of us only used our first hoops for a couple months, and then it became an addiction and now we have tons. Most hoopers we know are like this. She has been in business as an instructor and hoop maker for five years now and has held the same full time job for 9 years. And is a mother of two. So her time is precious. She doesn't make tons but we both find joy in offering introductory hoops for the interested but unsure beginner.
All her hoops are made with love regardless of the cost, and are of good quality. She never offered this before we talked, but we both came to see value in offering it. So the choice wasn't to undercut anyone else, but to open the joyful hoop arena to those with extremely low funds.
I myself have hoops made by friends and can way tell the difference in bad taping. I dont think there is anything to worry about if you make beautiful and pricier hoops. I have only been hooping six months and I understand the situation. I understand why some hoops are pricey and I understand and value the craftsmans time. So no worries, its no real comparison. People will pay whatever for that one beautiful hoop they have fallen in love with:):)
there is a great value at offering an item at low cost to get people into hooping.

The problem is offering a really expensive item at low cost. it under cuts everyone.

I am a person who donates litterly hundreds of hoops a year...it's how I spread the hoop love. We deserve and Ali deserves to be paid for her time. In the end she will be happier and people will see the value. There are other ways to get people involved and traffic into your store. It's easier and it's most certainly cost effective.

I especially effects me because I am often up until 2-4 am processing orders of which my price has been under cut to keep up with competition. So I continue lose sleep to continue to lose money when i could be sleeping and enjoying my life.

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